DAvide Colla

DAvide Colla is a Creative Director, entrepreneur, and professor specializing in design, AI, and branding. As the founder of 150UP, an award-winning digital branding agency in Milan, he has led projects for Ferrari, Armani, Diesel, Alessi, Amazon, and many more, blending design with cutting-edge technology to create impactful brand experiences.

A sought-after speaker, DAvide has delivered talks at Seattle Interactive Conference, DMEXCO Germany, GrowthTank, and WAICF 2025, exploring AI’s role in revolutionizing creativity and branding. His most well-known talk, "You Are Useless," challenges conventional thinking by provoking a reexamination of our roles in the age of AI. This talk demonstrates how AI enhances rather than replaces human creativity, unlocking new levels of innovation and efficiency, and proving that humans and machines together can achieve remarkable outcomes. As a professor at IED Istituto Europeo di Design, he mentors future designers, shaping the next wave of creative innovation. His work is driven by a passion for crafting narratives that redefine the intersection of design and technology.